The Alliance for Climate Protection has decided on a team to run its Gore-inspired global warming public awareness campaign.
The request for proposal said that the Alliance needed an agency to create a three- to five-year “multi-media global campaign to transform awareness into action and advocacy”.
It also called for a campaign of “commercial reach and scale, [...]
Entries from September 2007
Alliance for Climate Protections Picks Ad Firm for $100m Campaign
September 27th, 2007 · No Comments
UK-style Conservatism
September 17th, 2007 · 1 Comment
The root word of “conservative” is conserve. The UK’s Conservative Party has taken it to heart. Alas, Republicans are not Tories (via World Changing).
A fixation on the idea that the market can manage all things if ‘externalities’ are ‘internalised’ is wrong, firstly because of the scale and urgency of the challenge which means [...]
New from Gore: The Path to Survival
September 6th, 2007 · No Comments
That is one provocative title for the sequel to An Inconvenient Truth.
Gore is working on a new environmental book, “The Path to Survival,” that will be released as a paperback original on April 22, 2008, Earth Day. According to publisher Rodale Books, Gore will continue where he left off in “An Inconvenient Truth” and [...]
Tags: Politics
Great Lakes are Good Business
September 6th, 2007 · No Comments
Some very smart people just did a cost-benefit analysis of cleaning up the Great Lakes. Surprise!
…an independent panel of economic experts said Wednesday that the restoration plan shouldn’t be viewed as an expense, but as an economic opportunity. They maintain that fixing the world’s largest freshwater system would create an estimated $50 billion [...]

