There isn’t any question that the sports entertainment industry can play a meaningful role in greening the planet. Teams and athletes have strong brands that can be leveraged to spread awareness and there are real opportunities to reduce consumption throughout the supply chain.
But local/regional sports teams could go a step further than the discovered revenue conservation will bring if they team up with local/regional businesses (including utilities) to offer a conservation rewards program of sorts — kind of like RecycleBank. With the right technology and education for fans a team could encourage conservation and move merchandise, concessions and tickets. Why not a rewards program for good environmental behavior?
Teams or entire leagues can be responsible and bring in new dollars too.